But as the South African ‘virtual shelf’ grows day-by-day, one cannot help but notice the increasing amount of time and energy spent into making online publications that fit an international standard.
After a friend recommended that I had a look at a CREATIVE LIFESTYLE magazine called Studio 83, I was truly blown away. This online magazine is popular urban culture and definitive beauty rolled into one. With captivating illustrations, photographs and articles, one can’t turn a blind eye on the high level of work coming from the creative minds of young South Africans today.
Aimed at an array of people interested in music, art and the ‘creative lifestyle’, Studio83 doesn’t limit its reader’s race, economic status, or their urban location. Already in its third edition, Studio83’s ‘compiler’ George Gladwin Matsheke goes on to say:
“My “target audience” is whoever is cool and wants to know what other cool people are up to, basically you and I. You could be a Brand Manager of x-y-z and drive a BMW or mini cooper you can comfortably afford. Or chose to live at home in Soweto because living in the suburbs and not knowing your neighbours – JUST- didn’t - fly with you. You could eat breakfast in Village Walk Sandton; have lunch at Bra Joe’s in Alex and dinner at your boyfriends place in Killarney. You prefer “All-Stars” over high heels .
I am targeting you but, I DON’T KNOW YOUR “LSM”…That’s what I’m saying…I can’t put you in a box.”
