Nike has launched an iconic shoe, the Air Maxim – the successor of the Air Max 1 (the first shoe to use Nike Air and show it). Well although this is pretty big news in the sneaker world this might not necessarily tickle your fancy yet. Internationally Nike showcased great metropolis (such as Paris, Madrid, etc) and how iconic people within these cities run it. SA has two great cities that are known the world over, two very different cities; Cape Town and Johannesburg. So the logical deduction was to create a fictional city called CapeBurg that combined the best of both cities.
so what does kwani experience have to do with it?!
i thin they use different "celebrities" as the face to sell this idea - honestly i dont know ... i didnt attend the event
Yeah, Kwani Experience were used as one of the revolutionaries in the book. Check out http://www.nike.com/nikeos/p/sportswear/en_GB/?country=ZA&lang_locale=en_GB&blog=en_ZA for some awesome content from Kwani and the project.
@Heike - thank you for clarifying
no Durban detour what so ever? enteresting
I would have called it JoCape. that name's got too much CAPE in it! There are enough "burgs" out there to distinguish from. Dope none the less.