This is as far as ive seen BMW advertising been taken out of their comfort zone. Maybe their change of direction has been influenced by Audi - hmmm but I really digg this one.
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love the typography!
this ad looks tasty
it does look tasty
they really went outside their comfort zone on this one
Yep! the did but we like - word on the street is that Audi is giving them a run for their money ... so they have to try new things to attract consumers
"Ausi" ne?!?!
i meant Audi