A friend if mine gave me a link to this video by Shanel Cooper [I have no idea who this girl is though] but she dropped one line that summed it all up for me ...
"what you put on the table determines who sits there"
check out the video and lets discuss ... do you agree or disagree with what she is saying?

I agree, different value proposition appeal differently to different people!!
I also totally agree with what she said ... for me this girl broke it down, yoh!
eish i cant open the link ;-(
try it with different browser the same thing happened to me.
Shanel Cooper!