• AUTHOR
George Gladwin Matsheke
Advertising: I Love Soweto Campaign by Thesis Social Jam Session
12H25 THURSDAY, 01 APRIL 2010
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So the young creative circle that comes around once a month, has joined hands and come up with the "I Love Soweto' campaign. Built on the same principles as the "You make Joburg Great" campaign but with less to no budget, this campaign is made to inspire the people of Soweto to take shape of this wonderful hood_burb of ours.

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The Rich history of this neighborhood is built in the trenches and is seen through the sweat and tears of it's inhabitants who differ in many ways. Not in many places around the world are you bound to see a cow's head (Iskopo) being sold next to a mall that has multinational food outlets like KFC.

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This is just a small snippet of the campaign that has linked up a writer, photographer, models, fashion label, stylist and a DJ. These photo's were shot around Soweto on the weekend of the 27th of March and will be officially be launched at TSJS on the 4th of April 2010.

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08 Comments  
  1. +
    blogsta
    22 MONTHS AGO

    what is TSJS??
    I love it... and i love Soweto!!! :)

  2. they have events every month end or beginging of the month in soweto they play the dopest music ever! ever!

  3. I love the ideas that these guys come up with... Pity i didn't get to finish my piece for this campaign. :(

    TSJS is every first Sunday of the month at the Thesis Concept Store. I agree with G, they really play the dopest music and they performances are insane.

  4. Now that i have a ride back ... i need to come through

  5. +
    matomeb
    22 MONTHS AGO

    The question is still what is TSJS, where is TSJS?

  6. Its a Social Jam Session - where people play music and people dance and all becomes merry

  7. Its Thesis Social Jam Session, http://75.co.za/mpumelelo/2010/03/18.

  8. we should attend this over the weekend maybe ...

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