Hello
Absolut Vodka presents their concert series feautured in New York. The idea is that they collaborate Madison Square Gardens with a New York artist/icon. So with each concert series, they shoot a 15-minute short film leading up to the actual concert with the artist they've chosen talking about New York from their perspective - as seen through their eyes and experiences. This is the Jay-Z film, called ABSOLUT NY-Z. The campaign was created by TBWA/Chiat/Day.
