Advertising plays an important role in our lives to the consumer and supplier. For years the concept sex sells (using erotic imagery to sell products) has been used a lot in advertising. These erotic imageries are most of the time naked women. In a lot of cases the concept “sex sells” has been claimed as the reason for increase consumer interest. The concept is: when sexuality is used in advertising, certain values and attitudes towards sex are necessarily 'sold' along with a product.
The concept “sex sells” is used to sell almost everything, it is being used so much that we lose the value of the product. Images of undressed women often appear in ads even without connection to the product being sold.
The question is: Is placing a naked woman next to the product adding value to the brand promise?
Writer: Selina Masego Morulane.