This rather drastic but I get their view or massage they are sending out there to those those who buy clothing with animal fur.
... for some reason I think females would've reacted differently if no male models were included in this campaign

they would have a huge fit if they went to KZN during the festive season.
I wonder if they're wearing leather belts, shoes and other such products. Dementia I say!
im sure they do ... specially the leather belts
Fur? I'd say they are campaigning against eating meat, not only the fur.
Alas, human beings are also carnivores. I hear the argument against killing other animals — but lest not forget how nature works: 5 lions, 300 wildebeests. That is no coincidence.
What is tragic, is the amount of animals we (humans) farm, but then again, 6 billion mouths to feed on a daily basis, what is we to do?
Vegetation is not the only source of nutrition … alas … it's a free world (well most parts) do what you please.
That is some other kind of guerrilla advertising. Is it allowed in South Africa?!