Hmmm, I'm a fan of W magazine but theres something not right about this cover ... I like their new look and all but theres something not right. Anyways I love the font they are using for their logo and headlines ... nice improvement. Other news Playboy will be dropping a South African version/edition
Playboy South Africa, to be edited by Pieter Piegl, will once again be available in South Africa, with April 2011 the projected launch date. Playboy Enterprises, Inc. announced yesterday, Thursday, 7 October 2010, that it has signed a license agreement with Sciofon to launch the 28th edition this men's monthly lifestyle magazine.

i'm finding it ... erm hard to see what there is not to like -- maybe next cover lol
maybe its becoz im a fan ... this cover is not what i expected to be ... i thought there would be more, more than just a naked person posing. More like an idea behind it ... something something like that. Theres no idea here ... or if there is - the idea is weak.
I like this idea. I think its strong. Very strong! :)