Hello ...
Stoned Cherrie started a fashion revolution in 2000, even though one might believe or think that it was launched in the late 90's. That was the era of YFM - it was an era when being African was celebrated by a fashion house that went commercial [ I stand to be corrected on this one ]. Fashion-wise, I think Stoned Cherrie spoke to the people ...
Not for the fainthearted, Stoned Cherrie is a lovingly non-conformist revolutionary expression of freedom. Born in 2000, the South African-born lifestyle brand has reached Amazonian proportions in the concrete jungles of modern day South Africa. - Stoned Cherrie
There were these particular tees where they had the old Drum magazine cover as print on the tee. That for me was revolutionary - the authencity of the photography was refreshing especially to a country that was just defining itself to the world. Stoned Cherrie at the time was mostly endorsed by poets and the rest of the country [im only assuming here] was going though a Poetic Justice & Love Jones era - when being a poet was cool. Not saying being a poet now is not cool but you get what I mean right?
There was also a point where you would hear Mzwakhe "The People's Poet" Mbuli's played loud by neighbours on Sunday afternoons. His poetry was very confusing for my liking when I was young and I had little understanding of what he was all about then ... except for his voice of course - but I appreciated his contribution towards poetry.
Dig the shield print on his tee ...
I do not own one single stoned cherries Item but I digg their stuff, baya tura for my liking
maybe becoz its boutique, no? I dont know what the prices are there ...
*insert 2c
i found that Stoned Cherrie came out with such a big bang that they weren't able to maintain the hype
the clothes became monotonous and unmemorable
i mean they still have nice pieces but i haven't seen anything fresher than when they dropped
Yeah, I remember also with Holmes brothers - i bought about two of the tees at Edgars ... i thought that was a cool thing to buy SA stuff there ... wonder where if they are still hot and happening ...
@Writer Chick - is it the same thing that happened to Darkie?
@GG - yes i would say it is the same thing
Then where do we go wrong? What can be done to change the situation?
the trick is to partern with retailers and that's what Stoned Cherrie has done. they've done a kind of diffusion brand that's available in Foschini stores. that means that you get it at a closer to realistic price, adn you can pay-it-off. So now i own a couple of blouses, dresses and can proudly say "oh this old thing, it's Stoned Cherrie from last season" :-)
Oh, really! thats interesting ... is it the love movement thing magic?
the Mzwakhe Mbuli top is not a "tee" is it?
Artistically, I think the Drum-era based work brought about a revival of African forms that made it "cool" to wear locally-inspired motifs and ideas. It was a revolution.
Pity about the sustainability aspect.