The symbolism of fashion has often intersected closely with leaders in politics and the general public. While the theme of morality being at the forefront of fashion controversy, the choice of clothes when it comes to political public figures has not been a matter of aesthetics but a mere strategy. We all know that the cycle of fashion design always revolves. Old inspirations have often become new thus creating a social norm in which all fashion is judged and consequently dictating what is acceptable to wear. This was no different in South Africa during the 1970's during the apartheid epoch. Historically, this phase in South African history may have been the most intense due to political strain between the Blacks and the dominating White government. The opulence presented by Black leaders in their style of dress wasn't enough to deter its followers. Generally the people wanted to emulate a sharp-dressing leader.
Somewhere between limited access attributed to the "White Only" and "Black Only" margins Darkies in SA found solace in music, art and fashion (the direct result of the honchos in the fields mentioned). From the stories my parents told me they were a rhythmic generation. Their passion pulsated through the townships and translated in everything they did. This motion is evident in their trends. The bright colored dresses the ladies wore speak volumes even though they have structured silhouettes. Men's style was a bit more subdued, but throughout history such is the case. However; during this time the clothes that the men wore, like the double breasted suits and Florsheim shoes exapmlified their sense of empowerment. My mom always says "if these chaps were going to go to jail for our freedom, then they made sure they were ready to go in looking sharp." Nelson Mandela is the perfect example of that. Whenever pictured the choice of clothes and the trademark side part in his hair reflected class and integrity.
Ultimately, fashion reflects the temper of the times. If history was not as influential then garments closely resembling vintage would not be manufactured to this day. Better yet, vintage stores would not be thriving the way they do. An example of this is what was old is new again for Michelle Obama, who recently wore a vintage number by the late designer Norman Norell. The First Lady of the United States picked up the 50's black-lace overlay dress which boasted a full tea-length tulle style skirt and a square neckline (something rarely seen in contemporary designs). The store owner (Jon Schneck) of where the dress was purchased believes this is the first time a first lady has worn a vintage dress to a public event. Incorporating more vintage to modern pieces has become more popular over the years. Taking a fashion page from Lady O, last month I ventured into a vintage store in Jersey City, New Jersey and found an amazing late 70's floral print dress that I intend to pair with my very current Marc Jacob's vintage inspired pumps. From that experience I came up with a list of characteristics one ought to look for when going vintage shopping.
Good quality: Designed to be worn for years and passed on to other family members, so the clothes were made of robust materials and are well cut. Made with generous seam allowances and hems which allow for alterations and custom fit.
Fine materials: Many of the unusual older fabric types are no longer manufactured, or are now prohibitively expensive which makes these pieces extra special.
Value for money: Garments generally sell for a cost far below similar new modern garments.
History: An appreciation of the past, the roles of previous generations and the skills of respected designers.
Detailing: Hand finishing, unusual buttons, hand embroidery, handmade lace, crochet, applique, beading and other techniques.
Style: Vintage clothing has traditionally been the favorite of creative personalities because it offers an enormously wide range of imaginative styles
Evidently, whether in 1970's or now, black and white, young and old, the world remains intrigued by history and how it encompasses fashion trends and intertwines with it.The consumer's confidence drives this industry and whether the political environment is stable or not it seems "putting on style" is the thin thread that ties politicians and patrons alike - fashionably so.
Happy Fashion Friday,
Love
Gugu Lethu
The most profound fashion revolutionary piece iv'e read in a long time.... "Kudus"
Yeah it breaks down the political fashion perspective, we like it Gugu :)