I love the Internet. Who doesn’t? But we take it too seriously. Nay. We take people on the Internet too seriously.
It’s safe to assume that a large majority of the earth’s population are blithering idiots mindlessly meandering about consuming space and Twilight paraphernalia. How did I come to this conclusion? Popular culture. If what’s popular to the majority these days is the Kardashians, McDonalds, hlokolozing (whichever version) and Khanyi Mbau then woe is us all.
Sadly, these people thrive on the Internet. But website owners keep tallying up the hits like they mean something.
You’re running a fitness channel on youtube and 80% of your 2.5million hits are obese hillbillies and chavs scoffing donuts while enjoying an eyeful of your flexing glutes with no intention of ever breaking a sweat unless it’s five-to-ten in the morning and they’re really craving that egg MacMuffin when a Happy Meal just won’t do.
Some websites, blogs, vlogs and tumblrs can more or lense get a good sense of the cerebral capabilities of the people behind the hits. It’s safe to assume that the majority of TED.com’s followers are literate. It is not safe, though, to assume the same about subscribers to Shit (insert minority to be stereotyped here) Say.
On the most part your subscriptions and hits just help that person get advertising. And the advertisers are even dumber for thinking hits matter.
Until there’s real value in hits – measurable, detailed and descriptive – it’s just another statistic some marketer will pull outta their arse in a meeting to impress a clueless client who just wants their brand to be cool.
I don’t trust the hits I get. If all four of the comments I get make sense and pose intelligible arguments it feels better than 2000 anonymous hits. Unless I post the video of me burping Rick Ross lyrics then I’ll take the five million hits, Youtube payout and inbred trailer-trash groupie love.
"You wanna know why, yo first of all, yo first of all you can't
Be askin me no question knowhatI'msayin who the fuck is you? - The Mad Rapper
*drops the mic then walks away
*get's popcorn
Hits = Advertising, not because there is much sense really, but i hardly know any advertiser who doesn't like crowd, in fact the dumber the subjects, the better, all you need do, is flash your 300px by 350px "flash" banner hoping to catch the attention of these unsuspecting mass consumers of cool,life-changing products you are selling.
I sense a lot of animosity in this article. I partially agree with Jeff though, but my question to you is. What's it to you? What does it matter to you if somebody chooses to follow the Kardashians? The internet is an open platform where anybody can post, follow, twit whatever they please. If not, Chicks Dig Thursday should be removed...