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George Gladwin Matsheke
In Brazil, vending machine only rewards ‘real’ music fans with free magazine
00H34 FRIDAY, 02 AUGUST 2013
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It’s sometimes the case that brands want to limit their marketing campaigns in order to target only those they feel belong to the product’s demographic. We’ve already seen Kraft develop a vending machine that dispenses samples of its Jell-O Temptations dessert to adults only, and now the Fan Check Machine campaign for Billboard Brasil magazine inspects the tracks on users’ iPhones to determine if they deserve a free copy. Created by Ogilvy Brazil

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